Do you have a dream of running a business that is full of energy, excitement, laughter, and a whole lot of fun? Opening up a bar or a club may be just what you’re looking for.
There are many opportunities when talking about bars. First of all, there are so many types of bars that one can own that will suit your personality. Plus, people are always looking for something to do in the evenings or on the weekend that as long as you create a welcoming atmosphere, you’re likely always to have clientele walking through your doors.
However, opening up a bar is easier said than done. There are lots to remember and focus on before you can enjoy the benefits. Below are four points that you’ll want to consider first.
The Type of Bar
First thing first, you need to build a business plan that reflects the type of bare you want to open. You have quite a few options to choose from:
- Sports bar
- Themed bar (country, specific music genre)
- Local pup
- Restaurant turned club (Take El Hefe Scottsdale as an example)
Decide what type of atmosphere you want to create, and that will help you determine what bar to open up. If you want a place for people to hang out, a local pub would be a good fit. If you prefer to play all the sports highlights, a sports bar is the one to go for.
Location is important for any business, especially a bar. If your bar is off in the middle of nowhere and takes forever for your customers to get there, you may notice a decline in clientele. However, if you can find a place that is downtown and in the busiest sector of the city, you have a better chance of keeping your doors open to tons of people.
Have a Strong Bar Team
No matter the type of bar you open, having a strong team behind the bar is crucial to your success. They are how the drinks make it to the table for your customers.
If a bartender is slow, inconsistent, and doesn’t know what he or she is doing, it reflects poorly on your bar. Instead, train your staff to be as efficient and consistent as possible. One way to frustrate customers is by having the same drink different every time they order it.
Your Marketing Plan
Never forget the power of a well-thought market plan. You can only rely on word of mouth for so long before you need to start doing something on your own.
Your market plan should include social media, like Facebook and Instagram. These two allow you to interact with your customers and reach out to a broader audience. Instagram is effective for a bar because you can post entertaining pictures and videos of what goes on inside. Not only that, you can share stories of moments as they happen to show how much fun your bar is.
If you’re thinking of opening up a bar, start with your business plan. A thorough business plan will help you stay on track towards success.