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Why breakfast is the most important meal of the day.  

We’re often told that breakfast is the most important meal of the day, giving you that much needed energy boost to keep you full throughout the day. Yet even with this ingrained advice, many of us prioritise other aspects of our morning routine over breakfast.

A recent survey by MOMA found that women are less likely to eat breakfast than men, but why is this the case and what can we do to make sure we get our morning fix?

How many women are running on empty?

Of the 2001 UK consumers surveyed, only 59% of women replied that they eat breakfast everyday, compared to 63% of men. A further 29% of women said they only enjoy the first meal of the day every so often, followed by 12% who never eat breakfast.

Those that wolf down some food first thing, tend to enjoy a variety of food, with cereal, granola, toast and porridge being the most popular. More stodgy food like bagels, beans and bacon are seen as a treat for now and again, amongst the female population.

Why are women skipping breakfast?

Other studies have found that women are placing more importance on either getting ready for work in the mornings, or getting their children ready for school. Cramming in as much beauty sleep as possible is another reason for skipping breakfast.

The importance of breakfast

Eating breakfast benefits our minds and bodies in all kinds of ways, and our lifestyles can gain from it too. Not only does it provide the crucial energy to get you through the day, it improves productivity, making your work much more efficient and of higher quality.

It makes sense to think that skipping a meal can help with any weight loss routine you may be following, but missing breakfast actually has the opposite effect. Our bodies wake up craving energy and without a nutritionally balanced breakfast to satisfy those wants, those cravings will into a need for a sugary or fatty hit later on the day.

Want to fit breakfast into your busy schedule?

Breakfast is a fantastic way to kickstart your day and really make the most of what’s ahead of you, so if you’re thinking about ways to incorporate breakfast into your busy lifestyle, take a look at some of our top tips:

Wholegrain foods are an imperative part of breakfast, but luckily enough, there are plenty of wholegrain breakfast options that can be quickly created and taken on the go, including porridge, bircher muesli and smoothies, to name a few.


Don’t worry about having breakfast as soon as you wake up: Although it’s best to get your breakfast fix as early as possible, you can still reap the benefits up to two hours after waking up, be it at home, during your commute, or even at work.

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